Supply chain, value links

What do we mean by supply chain?

Imagine that you have a craving for peaches. You probably haven’t thought about how the “road” those peaches traveled from the farm to your table. Well, that “road” is a supply chain comprising the grower, the middleman, the shipper, the wholesaler, the retailer and, lastly, the final consumer: you.

The supply chain is a subsystem that involves information, technology, resources, activities, people and logistics within an organizational system that seeks the planning of activities for the purpose of obtaining products and services.

As in the case of every process, the supply chain owes its strength and efficiency to all of the “links” composing it, including service providers, intermediaries, distributors and customers. It is important that each link carries out its activities efficiently and effectively in order to reduce or avoid shrinkage or waste in the search for effectiveness in our activities and operations.

As mentioned previously, the supply chain is as “strong” as the links composing it. What occurs in each link or stage of the chain, whether positive or negative, influences the rest of the production. This is known as the “chain effect” and it doesn’t matter where this effect occurs, since it will have an effect up and down the supply chain from the “link” where it occurs. This is what specialists call “synchronization,” hence the importance of regulating and controlling the flow of information and resources in the chain in order to avoid any abnormalities and a break in the chain.

The classic view of inputs and outputs of production systems has been replaced by the links in a supply chain, where the flows of operations and information are intertwined. As the engineer Kaoru Ishikawa famously said, “The next process is the customer.” Therefore, it is important that an organization achieves effective performance that can align all of its processes with a single purpose: complete customer satisfaction.

In a supply chain such as Intercontact’s, this interaction is aligned with the purpose of achieving optimum performance in all of the organization’s processes. Therefore, synergy is achieved because there is a clear and precise approach. As Intercontact is committed to its customers’ success, it ensures that its relationship with them is sustainable and supportable over time, as it has for nearly thirty years.

Autor: Dante Merino La Rosa

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